Frequently Asked Questions

What is a reciprocal exchange?

A reciprocal insurance company is an unincorporated association owned by its policyholder-members who exchange insurance policies to spread risk by pooling their money together. There are no shareholders. The exchange is managed by an attorney-in-fact (AIF), which in TRUE’s case will be Delaware-based Trusted Resource Underwriters, LLC.

When will products be available?

TRUE is targeting an initial launch in the first quarter of 2021 to serve the Florida market.

I’m an agent. How can I sell TRUE products?

TRUE insurance products will be available through a select network of agent partners. Learn more at