A reciprocal insurance company is an unincorporated association owned by its policyholder-members who exchange insurance policies to spread risk by pooling their money together. There are no shareholders. The exchange is managed by an attorney-in-fact (AIF), which in TRUE’s case will be Delaware-based Trusted Resource Underwriters, LLC.
TRUE launched in early 2021 to serve the Florida homeowners market. Additional products and states are planned for the future.