Founded In 2020
Providing financial protection homeowner packages to thousands of Florida residents
Member Centric Strategy
TRUE is organized as a reciprocal exchange; our members (policyholders) own the company.
Healthy Financial Outlook
Financial strength and security confirmed with an A- rating from AM Best
Admitted Carrier
Our rates, product and underwriting guidelines must be approved by the state(s) we operate in before offering them in the market
Claims Settled Your Way
When total losses occur, our members can choose between rebuilding or a cash settlement
Strong Roots
TRUE is a member company of national carrier Homesite Group, Inc. which is an affiliate of American Family Insurance.